Launched In 2020
Annual sales Estimated KRW 8.4 trillion in 2021
Market share 5% in 2021
Monthly Active Users MAU 27 million As of December 21
No. sellers 34,000 as of Q4 2021
Promising sellers to make inroads:
Sellers with high customer unit price
a fashion and cosmetics brand seller
Sellers whose primary target audience is in their 30s and 40s


1. Key features

Lotte On, which integrates seven Lotte Group retailers, differentiates itself with vertical platform services

Lotte On is an online integrated shopping platform launched by integrating the e-commerce business of 7 Lotte Group companies based on Lotte's offline distribution business assets. Increase expertise by opening vertical platforms focused on specific categories. Lotte On is focusing on strengthening the open market by actively recruiting new sellers.

2. Commision
Lotte ON commission rates : 7% ~ 13%
sales fees depending on categories + prepayment shipping fee of 3.3%

3. Unique service : Vertical Platform

Lotte On is transforming into a lifestyle platform through Lotte ON's unique vertical platform service that targets customers who are interested in a specific field.