Coupang Offers 'Rocket Growth' Service To All Sellers
Coupang has decided to offer its "Rocket Growth" service to all of its marketplace sellers. The Rocket Growth service takes care of product storage, packaging, shipping, and returns once a seller has deposited their items at Coupang's logistics center. Through this service, Coupang has also made its "Rocket Delivery" service available to all sellers for a fixed fee, which was previously only available to those who directly purchased items from Coupang. This service upgrade enables sellers to compete with faster delivery times, ranging from same-day to next-day delivery, instead of the 2-4 day delivery times typical of regular couriers. Additionally, this service reduces the burden of shipping, returns, and exchanges for sellers, allowing them to focus more on product planning. As a result, industry insiders predict that being listed on Coupang will give sellers an advantageous position in attracting customers, as everyone will have access to Rocket Delivery.