"Makeup" cosmetics are drawing attention ahead of the Lunar New Year's Day at 11th Street (www.11st.co.kr) "Gift."

In the past two weeks (1/3~16), ahead of the Lunar New Year holiday, transactions in the "makeup" category more than doubled (111%) compared to the previous year (1/12~25/22), and sales volume increased 85%.

In the past two years ('21~22), when "skin care" and "mask" became popular due to COVID-19, "makeup" cosmetics had relatively low demand for gifts. 11th Street explained that with the recent high expectations for the lifting of the obligation to wear indoor masks and the Lunar New Year holiday, more and more customers want to present useful makeup cosmetics in the upcoming "no mask" era.